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A social media company is there to help you to navigate the complexities of social media marketing and the various platforms, but choosing the right agency is key. When you are looking for a social media management company, there are a few key questions to ask, which will help you to narrow down your options.
What to Ask a Social Media Management Company
- Do You Have Experience in My Industry? – It’s always a good idea to find out if a social media management company has experience in your specific industry, as this will help them to understand your target audience and the type of content that works well. With knowledge of the industry, a social media agency can develop effective marketing strategies.
- What Platforms Do You Specialise In? – There are a range of different social media platforms out there, and it’s a good idea to choose a social media agency that specialises in the ones that you use. Not all social media platforms are created equal, and some platforms serve different purposes, depending on your business goals and target audience.
- Do You Have Any Case Studies? – Seeing examples of their past work can help to put your mind at ease, as you can see what they’re capable of for yourself. Ask to see case studies that showcase how they have helped similar businesses to achieve their social media goals.
- How Do You Create Content? – Content is a key part of social media marketing, so ask about their content creation process. Ask how they generate ideas, which types of content they specialise in and how they determine which content will work for your target audience. High quality and engaging content is key if you want to capture your audience’s attention.
- How Do You Develop a Social Media Strategy? – Achieving success on social media means having a social media strategy, and it’s a good idea to find out how the social media management company develops theirs. Find out how they conduct research, determine goals and identify key performance indicators to track. Find out if they create content calendars and how, and if that’s a process that you can be involved in.
- How Do You Measure Social Media Success? – When you enlist the help of a social media agency, you are putting your faith into their efforts, and so you’ll want solid proof that their strategy is working. Ask about their reporting process and how they measure success, as this will help you to track your ROI and determine if they are having an impact.
- How Does Your Pricing Structure Work? – Of course, social media management comes at a price, but different agencies use different price structures. Ask for a detailed breakdown of their pricing and what services are included in the cost. You should have a clear understanding of what you’re paying for and whether your contract can be adjusted as your social media presence grows.
With the right social media management company on hand to help, it’s a lot easier to boost brand awareness and reach a wider audience online.