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In today’s society, we are highly dependent on our smartphones and apps. Our daily lives, personal and professional, depend on many applications. According to a TechCrunch survey, smartphone users spend more than 3 hours on mobile applications, and more than 80% of Facebook’s advertising revenue comes from mobile applications. The mobile app industry has become ultra competitive. Now you need innovative ideas to stand out. Integrating social media into your mobile app development process can boost your marketing strategy and app downloads.

Why is it important to integrate social networks?

It takes an average of five to seven interactions before someone remembers a brand. With social media integration, you get a quick and easy method to connect groups of users to your brand on their preferred channel. It’s easier to interact with them and build relationships to turn them into loyal customers.

  • You have access to a large audience of potential users

More than a billion people use various social media platforms daily. These groups of people are all potential users you can reach. Therefore, social media helps you reach the right audience for your app. This is why these are now part of application development for many large development companies.

  • Increase awareness of your app and your brand

Creating a great app with great features doesn’t guarantee its success. If you don’t reach the right audience, you will fail in the highly competitive market of mobile apps.

This will help you build some reputation with the appropriate audience. With this, you can reach millions of people about your app across the world. Let’s not forget that social media is also a cost-effective way to increase your app’s visibility.

  • An increase in the conversion rate

Social media gives your app fantastic exposure to the right audience across the world, providing opportunities for a higher conversion rate for your app.

With social media integration, you can reach the right audience with videos, blogs, photos, and more. You can give a human side to your application, to your brand by sharing the story behind it. Remember that many people use social media to interact with loved ones who are far away and other members. Make your app participate in this conversion.

  • Increase the visibility of your app

With billions of users, social networks have an incredible influence on consumer behaviors and decision-making. Social networks are everywhere – desktops, laptops, smartphones, tablets. With a high percentage of online traffic attributed to social networking sites, ignoring them would be a big mistake. Especially if you want your app to stand out in the crowded app ecosystem.

If your users share your content on social media, you can be sure that your brand visibility will skyrocket. It’s a known fact: Internet users are interested in the opinions of others, and if they see that their friends and family are using your application, they will also be willing to download and test it.

This is the strength of social networks: they help to increase the visibility of the application by addressing a huge user base.

Content posted on social media receives a lot of clicks and other forms of engagement such as likes or shares. As a result, social networks can bring a better return on the total number of visitors, because potential users will continue to see your application everywhere.

How does it work on your GoodBarber app?

1.Download Button/Widgets/QR Code

The easiest way to start integrating social media into your app is to add download buttons/widgets to your website pages. It will be an easy way to get your users or blog readers to download your app.

2.Sharing features

You can share your app on Facebook, Twitter, etc. Your users can also easily share articles and photos directly on their profile, increasing your visibility and allowing you to acquire new members.

3.Social Network Login

If your app requires users to log in, allow your users to log in through their social media profile. Providing users with this convenient step can benefit your business by increasing user sign-up rates.

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